The social media strategist is responsible for developing and executing a social media strategy that will drive the company’s marketing objectives. This includes creating and executing campaigns that will increase engagement on social media channels and conversion rates. The strategist will also be responsible for managing the company’s social media accounts, as well as creating content that resonates with the target audience.
Responsibilities:
- Developing and executing a social media strategy to increase engagement and conversion rates
- Managing the company’s social media accounts
- Creating content that resonates with the target audience
- Building relationships with influencers in the industry
- Developing relationships with bloggers
- Creating engaging content for Instagram, Facebook, or other appropriate channels
- Building a following on social media channels
- Monitoring analytics to optimize campaign performance
- Reporting on campaign results to the management team or as needed
Requirements:
- Experience in producing content for the web or social media
- A clear, fluent writing style and an ability to produce strong headlines, summaries, and promotional texts
- A strong visual capability, and comprehensive knowledge of Adobe Photoshop/Illustrator & InDesign.
- Ability to clearly communicate design concepts and solutions Creativity and flair which communicates a message to a viewer
- Sound knowledge of social media best practices and the social media landscape
- Demonstrated knowledge or interest in digital trends in media, entertainment, and emerging technologies